Customization by Shuffle

Within a week we had a first version. The home page showed fifty-five random flags. Want fifty-five more? Hit refresh. Tap one you like and you could customize it — or download it.

The idea we hit early, and loved, was customization by shuffle.

You couldn’t pick the exact color. You kept clicking until something hit. That made for crazy combinations people never would have designed on purpose — and it was fun. It gave just enough control that people felt they were doing something. A kid could use it. A grandparent could use it.

There were variations. Lots of colors. And a flag-waver simulation we called a digital breeze.

Then we shipped it.